If you’re looking for a new website for your company, a key consideration will be the Content Management System (CMS). A new website is a big investment – it is the core of your digital presence and is likely to have a significant impact on lead generation and sales. Therefore, choosing a CMS that will fulfil all your requirements is a critical decision. Hopefully, this article will give you an insight into some of the most popular CMS platforms. However, before we delve into the crux of the article, let’s first set some context….
What is a CMS?
A CMS is an application that allows marketers, digital marketers and content editors to manage the inception of pages within the website, without having to approach an agency for simple text and image changes. CMS platforms typically have user management, SEO tools, scheduled publishing, and lots of other useful features.
A New Website…
It can be a little overwhelming if you’re tasked with overseeing the design and development of a new website. There are many things to consider; the structure of your website, what pages you will have, the design and branding, what functionality you require, and the content, all whilst managing a budget, deadlines and your boss’ expectations! There are lots of CMS options, and scouring the internet to compare various features, functionality and costs is a time-consuming process. Often, you’ll be left more confused than when you started.