Content writing refers to professional writing created for an online audience to fulfill specific marketing objectives. Marketers and business owners publish content, also known as copy, online for many reasons. They may be looking to increase the traffic to their website or to inform their customers about a new product or service. But above all, their main goal is to reach a target audience that is most receptive to their well-crafted messages.
To put it plainly, content writers specialize in writing online content. Some writers are skilled in a wide range of writing styles and topics, while others specialize in writing for a niche topic. Content writers are everywhere—employed by private companies, government organizations and by themselves on a contract basis as freelancers.
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