Every street needs a good restaurant. Every good restaurant needs a mobile app of its own. Here is why your restaurant needs a mobile app of its own.
In between 2015 and 2020, the percentage of customers who place orders through online food ordering apps has increased triple-fold — from 11% to 39%!
Let that sink in. if your restaurant had a mobile app in 2015, by now your customer base would have swelled by three times. I will leave it to you to do the math of how much your revenue would have grown with a tripled customer base. Such is the power of mobility.
Restaurant mobile apps take away the difficulty of savoring a favorite dish. Your customer does not have to dress up, drive amidst chaotic traffic, and arrive at your restaurant at a specific time to honor the table reservation.
With a few taps on the smartphone, they are able to get the food and beverage of their choice home-delivered. Imagine how convenient it would be for a customer who has little time to cook, clean up, and maintain a kitchen. A restaurant mobile app is not just a utility for such a population. It is a means for survival. And that makes it a must-have accessory for restaurants like yours.
What constitutes a good restaurant mobile app
A restaurant mobile app is literally the restaurant at the user’s fingertips. Naturally, they will expect it to deliver on all the services and amenities that the restaurant has bestowed on them while dining out.
But, from a restaurant mobile app perspective, it is not easy to deliver the same guest experience as a dine-in experience. However, there are app features that can deliver a more or less similar experience, if not the convenience that customers expect out of a restaurant mobile app.
A handful of some such mobile app features are detailed as below:
Features of a restaurant mobile app
- In-app ordering
- Table reservation
- Online menu
- Shopping cart
- Multiple payment modes
- Push notifications
- Loyalty program
- Referral schemes
- Real-time order tracking
- Customer reviews
- Social media sharing
- Chatbot support